Evaluation 2000

Evaluation
How have we assessed this site?

UW Extension's Food and Nutrition Web Site: Highly Rated and Its Use Expanding

Below is the site's 2000 Impact Statement, including information under the following headings:

Situation--Brief descriptions of evaluative data and promotional activities

Impacts Achieved

National rating
Regional and state Awards

Activity

     Popular pages
     Use & Trends
     Total Number of Visitors
     Total Number of Pages Viewed

Overall Feedback

Web site Use and Evaluation by UW Extension FCS Educators

     Frequency of use
     Purpose
     Quality

SITUATION

A work group* of county- and state-based UW CES educators is responsible for maintaining and expanding the UW Extension Food and Nutrition Web site. The following are key points related to the site's recognition and use in 2000:

Activity data: From February - September 2000, new Web server software collected and compiled monthly data related to the site's activity.

Site feedback: Visitors to the site have been submitting feedback since October 1998.

Promotion: UW CES wrote a press release on the site, which was picked up by a number of newspapers state-wide and by UWyo magazine. Additionally, the work group reprinted the Rolodex cards and continued expanding their distribution.

Year-end survey: In September 2000, a survey was sent to the 20 UW Extension FCS educators, eliciting information about their use and assessment of the quality of the site. A total of 15 surveys were returned (75% response rate).

IMPACTS ACHIEVED

National rating

Tufts University Nutrition Navigator <http://navigator.tufts.edu> rated the site "better than most," which is the next to the highest category.

Regional and state awards

The site was selected to receive the first place regional and state educational technology awards from the National Extension Association of Family and Consumer Sciences (NEAFCS).

ACTIVITY

Popular pages: The most popular pages have been Food Composition/Analysis and Food and Nutrition Publications. Most visitors enter the site via the main page.
Use & trends: Two sets of data and charts illustrate use of the Web site and indicate trends in 2000:

Total Number of Visitors The table to the right and the chart on the next page show the number of different people who visited the Web site each month between February and September 2000. An average of over 1,000 people visited the site each month. This compares to an average of 450 per month during 1999.	Website Usage Map: Visitors
	Month	Total # of Visits
	February-00	582
	March-00	1295
	April-00	1183
	May-00	1113
	June-00	987
	July-00	901
	August-00	1052
	September-00	1003


Total Number of Pages Viewed Once visitors reach the site, they can view numerous pages, such as diet and disease, food composition, food publications, and more. The total number of pages viewed during the eight-month period was 13,836 or an average of 1,730 pages per month.	Website Usage Map: Pages Viewed
	Month	Total # of Pages Viewed
	February-00	1713
	March-00	2328
	April-00	1608
	May-00	2139
	June-00	1665
	July-00	1340
	August-00	1479
	September-00	1564

Overall Feedback--Examples include the following:

Thanks for making available the pamphlet about overweight kids. The information was very helpful and practical. (Washington State nutrition student)

I just discovered the UW F&N Web site and am very impressed...I anticipate using it often and have already told several others about it. (Texas WIC [Women, Infants, and Children] Program nutritionist)

Web site Use and Evaluation by UW Extension FCS Educators who responded to the survey:

Frequency of use: 27% = "Several times a week," and 53% = "Several times a month."
Purpose: 100% = "Answer client questions"; 80% = Research information for a program, project, or activity"; and 73% = "Locate resources.
Quality: 67% = "Excellent"; 27% = "Good"; and 5% = "I'm not sure."

*UW Food and Nutrition Extension Web-site Work Group: Randy Anderson, Bonnie Ellenwood, Chris Pasley, Suzy Pelican (chair), Nina Romero-Caron, and Rhonda Shipp.

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