THIS CHAPTER EXPLAINS HOW SOCIAL MAGIC IS USED TO ENHANCE THE HUMAN PROJECT AND/OR TO DEGRADE IT...ENJOY, if you can. TRYoung

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THE DRAMA OF THE HOLY

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CHAPTER NINE


THE SOCIAL MAGIC OF RELIGIOUS FAITH
Conjunctions of Postmodern Science and Postmodern Theology

A little madness in the Spring
is wholesome even for the King;
               ...Dickenson

INTRODUCTION   The realm of magic and make believe is available            
to human beings as it is not for other creatures of the land. 
One supposes that pigs and dolphins, lemurs and gibbons, chimps
and gorillas have some cognitive appreciation for states that do
not now exist which, by virtue of their behavior, could exist. 
In hunting, courting, nesting, and fleeing, there are future
states which, most likely, can be imagined in some vague and
furry fashion.
     But only humans have a rich and complex imagination in which
all sorts of future states; all kinds of impossible states; all
kinds of social relations might...just might...come to have some
degree of facticity.  Science fiction, cinema and theatre, role
playing, games, and much in the way of folk lore about history
and destiny dwell in the land of make-believe and never was.  Yet
there are social processes by which that which does not exist;
that which has no precursors; that which is discontinuous for all
previously existing states of a social group or society--can be
called forth.
     These social processes extend across the range of social
activity and have the uncommon capacity to call into factual
existence that which does have any ontological reality prior to
the calling forth.  This calling forth of social reality, I call
social magic.  It involves first of all the use of symbols by
which to define futures states; by which to communicate and thus
coordinate future behavior; by which to elicit the necessary
belief, faith, trust and hope that makes the magic work.
Magic and Postmodern Science  It is the special province of the
Holy that claims for itself the power, the capacity to produce
extraordinary changes in both human behavior (through conversion)
and in social forms (through miracles).  While I will speak to
these extraordinary uses of social magic, I want to emphasize the
natural, and thus scientific, character of social magic.
     In particular, the dynamics revealed by studies of non-
linear physical systems offer a most congenial theoretical
framework with which to understand the most miraculous of human
events.  The full range of principles and postulates of
postmodern science have yet to be spelled out.  In other essays
here and in the companion volumes to this work, I have set forth
some of the basic elements of postmodern science.  For purposes
of understanding the magical nature of the Drama of the Holy, it
is essential to grasp the wide differences between modern and
postmodern science.
     In brief, postmodern science offers a knowledge process that
respects the variety of causalities that include social magic. 
Postmodern science respects the fractal nature of truth, its
multi-faceted forms and its contradictions.  Postmodern science
does not privilege any one given social form as the apex of
social evolution nor does it privilege a given theoretical
paradigm.  As I have said elsewhere, the knowledge paradigm
within which one works is shaped both by ontology and by
epistemology; hope, fact and conception and perception dwell in a
fractal basin of truth none of which are completely false; all of
which are driven by human desire.
     A systematic study of social magic attests to the seamless
web of qualitatively differing social and natural phenomena.  In
the same moment that one appreciates the nonlinear nature of
these phenomena, one appreciates the remarkable capacity of human
beings to create and transform the social and natural world
within which they live and die.  If we want to look at social
forms clearly and honestly, we must begin to honor the many ways
in which human beings can fashion, nonlinearily, the worlds in
which they dwell.
The Other Side      For the most part of human history, the
midline between make believe on the one hand and seriously
intended activity has been obscured by beliefs and practices
which assume a second, invisible realm richly populated with
beings that live forever, with the spirits of the dead, and with
the souls of those yet unborn.  In the teachings and practices of
many, many societies, there existed a wide variety of pathways to
the other side of reality.
     In other essays, I have set forth some of the social
practices by which spirits from the other world might help serve
the human quest for knowledge and wisdom; the human plea for help
and comfort; the human passion for power over nature and the many
forces that assail them.  Dance, drugs, chants, prayer,
meditation, sex, violence, risk, purification and other sacred
supplies have been used to generate the mind-body states that
help transport one to and from the realm of the supernatural.
     Sacred rituals in wide array are used by humans to celebrate
that which exists...that is to say, myths and make-believe are
used to sanctify and hallow that which is familiar and being
familiar is treated as if it were an eternal part of nature and
society.  Sometimes, in the face of crises, magic and make-
believe are placed in the service of quite new social forms.  In
a moment, the ways of our forebearers can be set aside and new,
hitherto evil, foreign or corrupt ways can be adopted.
     These social practices, along with the ordinary forms of
discourse and of reality construction entail a nonlinear dynamics
that bespeak and subvert the linear, closed, timeless forms of
social action which modern science since the time of Newton and
before has assumed and has set as the model and mission of the
knowledge process.
     In this essay, I would like to set forth a wider spectrum of
the social uses of magic and make-believe and encourage the
development of a comprehensive sociology of make-believe and just
pretend.  In particular, I want to show and to emphasize the
great importance that social magic and make-believe have in the
construction of social reality; in changing from one form of
social reality to another existing form of social reality as well
as contributing to the critical endeavor of human emancipation.
     I'd like to present a more general, more historical approach
to the uses of magic and make-believe and suggest how this domain
of human activity is coopted to non-social purpose; to
degradation of both nature and society.  I should like to help
the reader through a sociological (and a critical) analysis of
this realm of play in which we spend so much time and in which we
take such delight.
Social Magic   I do not confine my construct of 'magic' to those
special acts of healing, cursing, or conjuring which is the
ordinary content of the concept.  Such magical forms as Voodoo,
Faith Healing, Spirit travel and claims for supernatural powers
are not the subject matter of which I write, yet to the degree
these do happen, I suggest that the human capacities which make
them happen are quite natural.  
     The adjective, social, broadens and demystifies the
construct such that 'magic' refers to all those activities which
call into being that which did not exist in any tangible,
physical way.  I want to be very clear on this point, I am saying
that a social fact does have material, objective, palpable
existence...it exists in and of itself as long as people continue
to organize their behavior in ways compatible with the
prophecy...with the idea of a given social form.  
     A marriage or a religion has the same ontological facticity
as does a forest or a molecule; social facts have objective
existence in that they are greater than the sum of their parts
and do things that the parts cannot do.  The major difference
between physical facticity and social facticity is that social
facts are created by intending human beings while physical facts
exist in and of themselves without human agency (but see below). 
     It is the human role in calling forth these social facts
that I call social magic.  I do this in order to account for the
realm of the sacred and the drama of the Holy in ways that are
not supernatural...even if a  superorganic realm is, in fact,
created.  Again, I want to insist on the factual reality of
God(s) and of realm of the sacred.  I want to give an account of
these in terms of Symbolic Interactional Theory.  Such a magic is
not the product of invisible spirits from another world...they
are the product of human beings; this makes the Holy even more
remarkable.  
     I have made case for the facticity of the god concept in
some depth in a companion essay to this one; in brief, the case
is made that the god concept is the first step in a series of
social processes which real-ize, makes real, that concept.  Just
as a business firm or a sport team is made real by a series of
processes including the pronouncement of the idea, the ritual of
incorporation, the subsequent activities compatible with the
prophecy as set forth, all social magic is, at once, natural and
efficacious.  Non-existent things defined as real; interpreted as
real; responded as real, have a facticity that is nowise less
than the reality of a wave-particle in physics.
     For most skeptics and atheists, the variable facticity of
ordinary social forms; marriage, polity, economy, or communal are
not problematic.  These are accepted as products of
informationally rich interaction of the sort sociologists speak. 
It is the forms of religion which are the subject of doubt and
disbelief.  Most people, imbued with modernists' understandings,
exclude religious forms from the self-fulfilling processes when
they do not hesitate to accept the non-religious forms.
     
     I submit that such exclusion is not warranted; that such
exclusion takes the assumptions of religious paradigms as given. 
Modern skeptics take the explanations and self-knowledge of the
various religions at face value.  Postmodern science does not. 
Postmodern science, as did modern science before it, offers
different ways to understand the facts of nature and society. 
The case made here as elsewhere is that the drama of the Holy is
a human drama and that the reality quotient of any form of social
construction is a matter of empirical study.
     I have said and say again that the attributes claimed as
evidence of the facticity of the god concept exist and provide
believers solid grounds for belief; omniscience, omnipotence or
omnipresence have factual bases.  The wisdom of the collective
can be sensed, expressed by the poetic genius of men and women
when in states of sensitive receptivity.  This is the epistemic
correlate of omniscience.  The social power of the collective to
bind even a child to the norms and values of a society exists and
arises through the use of symbols which call forth the same
feelings, beliefs, emotions and actions of each in each one which
has begun to master the language.  This is the epistemic
correlate of the abstract notion of omnipotence.  Socialization
internalizes social norms and values into the personality system
of even the youngest members of a society.  They take these small
wee voices of conscience with them wherever they go; this is the
epistemic correlate of the concept of omnipresence.
     Each attribute of each god claimed by each separate society
has some, fractal, reality.  The only remaining issue is one of
interpretation.  If one accepts the facticity of other social
forms produced by social magic, it is fair to interpret these
data (social power, social wisdom, social presence, and social
conscience) as proof demonstrative of the existence of the Holy. 
Skeptics and atheists would say, No, one cannot interpret such
evidence as proof of the existence of the Holy.  I say, Yes.  It
would be equally as intrusive and as obnoxious to deny this one
interpretation (as false) as it would be to deny the social
interpretation of, say, Baltimore or General Motors as the forms
of reality they claim to be.  The truth value of a knowledge
claim depends, centrally upon the honoring of such
interpretations.  Scientists have no license to judge as between
interpretations; as scientists they may only report them.  As
human beings, they may dislike them or prefer to interpret them
another way but such other ways are, themselves, creative acts.
     Many peoples have claimed that property rights are a form of
theft; that no-one can claim to own the sea, the sky, the snow or
the animals.  Yet American courts have ruled otherwise and a
great many people agree.  That the Navajo have no words for
personal ownership of mountains or waters simply means that they
do not interpret such to be forms of reality within that social
life world.  That the Eskimo have no native words for theft or
the first person singular simply means that they interpret the
reality which occurs in different ways: when a person takes and
keeps something in an Eskimo society without permission or notice
to the person who made or uses the item, it is defined as sharing
or borrowing rather than crime or theft.  When an Eskimo wants to
make reference to the bio-physiological entity that is self, s/he
says that 'a person thinks that we should do thus and thus;' not
that I think thus and thus.
     The legitimacy of interpretation is, in postmodern
philosophy of knowledge, a matter of shared agreement not only of
objective facticity.  When we interpret coin or paper as money,
it becomes money in the consequence.  Any given coin or bill is
not money ontologically, apart from the interpretation; it would
be presumptuous of an economist to say that the pound, the crown
or the shilling is not 'real' money; that only the $US dollar is
real.  The economist might prefer dollars; might refuse to accept
pounds or pesos in payment for services but to deny its status as
money is an affront to the reality process.
     The interpretation of a child as one's son or daughter is
valid apart from the biological heritage of the child.  Once
defined and presented as one's son, he becomes a son in the
consequence.  The opposite interpretation of the same child is
valid; a child given up for adoption is no longer one' own son in
law and in social discourse.  When we interpret the relationship
of two people as married, it is a marriage in the consequence. 
Long hours of legal argument are set forth to decide marginal
cases but the point remains; all social reality is a matter of
interpretation.  
     The god concept and the associated nonlinear effects of the
god concept are, equally, legitimate interpretations.  If we
interpret social power and social conscience as proof
demonstrative and proof presumptive of the god concept, it is as
valid an interpretation as any other social endeavor.  The
confirmed skeptic will point to such claims as the existence of
Angels, Devils, or Heavens as counterpoint to the validity of
such interpretations.  I refer such skeptics to other essays in
which the facticity of such are treated; the issue here is the
validity of interpretation.  One may not go into a socio-cultural
formation and tell the people who create and live their own
special forms of social reality that they are sick, mad,
erroneous or uncivilized.  Such assertions bespeak their own
cultural arrogance and overwhelming parochialism as well as a
profound ignorance of the social construction of reality and the
part that interpretation plays in such.
     The essay is an easy read and falls readily into one's
everyday categories of understanding and acting.  Such a survey
should help support such activity in a broader, historical and
cultural perspective; it should help one understand the great
importance of make-believe to the social process and finally it
should help consolidate emancipatory opposition to degrading and
subversive uses of magic and make-believe.  The world of make-
believe is too important to human life to be left to private
interests for private advantage.  It can serve a postmodern
theology that enriches and expands the human project.
     I will map out the world of make-believe and just-pretend;
offer some clues about how to tell the difference between the two
spheres...and then discuss the profound importance that make-
believe and just pretend have as a social life-world for the
human project.  I offer a discussion and warning about the
commodification of magic and make-believe.  Finally, I will cast
a spell on the reader that will take us into the realm of the
make believe as we think about how postmodern theology might
look.
     All of the reflections I make upon magic and make-believe
are founded upon the assumptions and processes of symbolic
interactional theory.  As above, I argue that the reality-
creating process involves a certain social magic which, without
linear physical causality, creates social facts out of
physiological, psychological and biochemical facts.  We will
start with some discussion on the nature of social magic then go
on to the role it has in the social enterprises mentioned above.
SOCIAL MAGIC   I have used the concept, social magic, in several
               papers which discuss the construction of social
reality.  I want to emphasize that there is nothing supernatural
about social magic.  It is proper to call the wondrous
transformations which take place, magical, since the ordinary
canons of linear causality simply do not hold.  Physical reality
can neither be created nor dismantled in the same ways that
social reality can be...yet social reality is a subset of
physical reality.
     In social magic, a group a people simply pronounce a form of
reality to exist, and Lo!, it comes into being.  That is true of
all forms of social reality from simple parties and games to the
most august of social forms: coronations, inaugurations, papal
investitures, as well as the foundation of new nations, new
religious organizations, new marriages and new businesses.
Interpretation      Interpretation is a central social-
psychological process in all forms of social magic including
religious practice.  When a set of behaviors are interpreted as
comprising a particular social form, they are, ontologically, a
valid instance of that form.  Thus knowing and being are joined. 
Modern science tends to separate knowing and that which is known;
postmodern science tends to unite them in varying dialectics.
     The geography of Interpretation is normative.  What set of
activities is counted as a marriage or a vote or a husband varies
widely as between cultures but tends to stabilize around the same
set within a culture.  The pattern, in the phase-space of a given
person or group, takes the form of a torus; a doughnut shaped
configuration which is recognized and interpreted as a legitimate
instance of a given social form.  
     That pattern arises through symbolic interaction in much the
same way that specific words are stabilized.  One learns to use a
word through many iterations of word use and through much
feedback from others in the way of language or behavioral
response.  One learns the range of possible interpretations
through negative and positive feedback loops which act as
limiting events for the word or interpretation at hand.  Others
are always involved in the interpretation of a word or a whole
epoch.  Thinking, speaking, or interpreting is never a solitary
endeavor.
     The geometry of Interpretation is open.  The boundaries of
all social forms are, ontologically, fractal but interpretation
casts them inside or outside a given normative pattern.  Within a
culture, many husbands do many of the same things but all
husbands do things that are unique and 'strange.'  Counting
practices, based upon interpretive protocols yield a binary
grouping--calling one set of marriages as 'real' while calling a
few of the same pattern as 'false.'
     The geography and geometry of Interpretation is variable. 
For some kinds of behavior, the distribution of events that
constitute a legitimate instance of a specific social form is
tight (the curve that describes its distribution is
leptokurtotic) while some behaviors can have a very loose pattern
of distribution within a population (its curve is platykurtotic). 
What counts as a vote in some elections is rigidly constructed in
some situations; in others, a vote is very loose.
     The dynamics of Interpretation are nonlinear.  Many quite
different unit acts are interpreted as instances of a given
social fact.  What is counted as a doctor in one society can be
very different in another.  What is counted as a family in one
society can be very different in another.  What is counted as a
crime in one society can be counted as a lawful act in the same
society.  
     Interpretation is fractal.  The basin of all things
interpreted as legitimate instances of a given social form has
several regions; in one region, the acts that comprise the 'fact'
is similar.  In another region the acts are similar to each other
but very different from those in another area of phase-space. 
Religion serves as a case in point.  Among all religious services
called Baptist services, there can be an astonishingly different
series of activities yet one could recognize the Baptist pattern. 
However if one were to attend a Mormon or a Catholic service
after being normalized to Baptist services, one would find it
very strange.  Jewish services are even more different yet we
count all such sets of activities as legitimate instances of
religion.
     Given the dynamics of interpretation, one can begin to see
the quite natural character of reality creating processes which,
for many, are magical and outside the boundaries of normal
science.  Indeed, most modern scientists look upon these reality
creating processes in society with little more than scorn;
calling the study of such, 'soft science,' in comparison with the
data they present and the generalizations they present which they
interpret as 'hard' science, i.e., as real science.  But what is
at hand is neither hard nor soft science but difficult science. 
Where humans beings are concerned, the dynamics of their thought
and behavior is such that it produces a great mysterious realm. 
Modern scientists feel frustration, contempt and anger at such
untidy dynamics while postmodern scientists respond with more
respect coupled with awe, delight and fascination that such a
tremendous mystery could unfold.
Mysterium Tremendum      Social magic is used in the Drama of the
Holy; after the realm of the Holy is created as a social fact,
then the special rituals and ceremonies within the realm of the
sacred take on their own efficacy as magic.  Healing, cursing,
invocation of spirits as well as the experience of those spirits
are facilitated as the realm of the Holy is constituted by
intending, understanding, believing, trusting, desiring
cooperative members of a religious solidarity.
     The efficacy of social magic arises from what Rudolph Otto
calls the numinous of religion.  The numinous refers to the
feeling of awe and power that arises from the transformations
made in the Drama of the Holy.  The numinous arises from the
effects of psychogenic substances, discussed elsewhere, which
produce extraordinary mind-body states which are then interpreted
as proof presumptive of contact or connection with the realm of
the Holy.  Dancing, chanting, danger, risk or other activity can
trigger the release of endorphins which alter body states and
induce euphoria.  Alcohol, hashish, cocaine, and other complex
molecules provide their own intoxicants with which to suppress
normal body-mind states and to induce new, extra-ordinary states.
     Such numinous experiences include extra-ordinary mental
feats such as visions, voices and motivations.  The visions and
voices may work in such a wondrous way as to mystify and enchant
people who experience or observe them.  When in such extra-
ordinary state, insights, generalizations, solutions to
intractable problems and inspirations come which are seldom seen
when in ordinary body-states.  People in such states report an
overwhelming sense of clarity, of power, of capacity.  People in
such states can handle pain and shock beyond the ordinary limits
of their endurance.  They can perform physical feats that stretch
the limits of their body mechanics.  They are motivated to do
that which seems impossible.  Sometimes they succeed.
     When they succeed, they are filled with awe and wonder that
they, ordinarily quite simple and limited persons, could
experience such extra-ordinary and limitless understandings. 
When they succeed, they provide direct evidence of the miraculous
which can be and often is interpreted as divine intervention;
divine inspiration; divine strength.  Miracles happen often
enough to warrant belief in their own cultural interpretations;
their interpretations return to generate and shape the visions
and voices as well as the strength and the courage to do that
which seems impossible.
     All of the effects of psychogens in the context of religion
generate a feeling of wonder and fathomless mystery that Otto
called the mysterium tremendum.  Once people make the
interpretation of that which they do indeed see, feel, hear and
do as evidence of the Holy, the Holy becomes a social fact and a
social institution nowise different from other organizing,
motivating, inspiring social facts: family, polity, economy,
recreation or communal.  The sole difference between such social
facts is that the one involves linear dynamics while the other
involves dynamics which are nonlinear enough to call them,
fairly, miraculous.
     Social magic is, thus, the heart of the drama of the holy by
which human beings create and invest desire in the social
process.  The drama of social magic involves many of the other
dramatic activities I have discussed elsewhere among which are
the various solidarity supplies used in the creation of the holy,
the various equipment and instruments used, specific activities
oriented to the drama of the Holy as well as the social practices
a people use to protect pathways to the realm of the Holy.  
     Again, while social magic is mysterious in its
discontinuities still it is quite natural in its workings and
quite wonderful in its effects.  Humans can do social magic
because they can think, imagine, believe, and trust; not because
there is an 'other' world peopled with gods, angels, devils,
faeries, unquiet spirits or impersonal will.  Social magic is
quite a human capacity.
     Elsewhere I have discussed Chaos theory and the nonlinear
dynamics it surveys.  I have made the point that Chaos findings
support a postmodern science that permits changes in phase-state
that are entirely foreign to modern science.  Hence the kind of
nonlinear dynamics used in calling forth social reality and in
effecting the 'miracles' of healing and redemption of which
premodern religion speaks are well within the logics of natural
events.  It is this openness and flexibility of Chaos theory
along with other emerging perspectives in physics, astronomy,
meteorology, human physiology, and economics that define a
postmodern science most accommodating to theology in ways modern
science could not.
     Other aspects of social life, too, are infused with magic of
this sort...things defined as real emerge in nonlinear fashion. 
These transformations, however nonlinear they may be, are not
part of the mysterium tremendum nor do they invoke the luminous. 
They happen all the time.  Once a woman has been converted,
through social magic, into a wife; her transformations to and
from the mind-body-behavioral state of wifeness is ordinary.  At
one time she is a clerk, professor, police-officer and at the
next instant, she is wife and mother.  
     Once a person is transformed into a doctor through the
social magic of graduation and confirmation by agents of the Holy
and agents of the state, it is an everyday matter for that person
to arise, go to a clinic, put on a jacket and embody the status-
role of a physician.  It is not unusual for patients to have
faith and be respond to their belief in the physician and thus to
increase their chances or improve their rates of healing.  It is
unremarkable that the same person, leave the clinic, travel home
and embody the status-role of parent, spouse and friend without
contamination by other status-roles.
     When we define some as a priest or a physician and when the
very belief in that person-as-healer works to heal the body and
the spirit, then it is proper to speak of magic.  The very same
person doing the very same things with the very same
tools...operating solely in the realm of physical reality could
not heal.  The healing takes place and it takes place by virtue
of the fact that we have said some magical words conferring upon
a person the power to heal.  
Paradigms Switches       In another place, I have set out the
terms of paradigm formation using Ramsey theory, Gestalt theory
and socio-cultural imperatives.  Apart from physical feats and
psychological states which exhibit nonlinear dynamics, there are
paradigm switches which deserve the name of miracle.
     When a whole people enter into such extra-ordinary mind-body
states, profound social changes can occur in those areas of human
endeavor which otherwise are predictable and traditional. 
Overnight political systems are undone; new marriage forms
adopted; property relations reconstructed or religious
conversions made.  These switches in social paradigm are
facilitated by recourse to the Drama of the Holy.
     When a society is subjected to extraneous destabilizing
factors; drought, war, famine, quake, tornado or flood, the
ordinary uses of social magic are made more difficult.  The
transformations to social roles, to social occasions and to
social institutions are rendered problematic.  When societies are
subject to internal destabilizers, everyday nonlinear
transformation are, also, made more difficult.  When such
impediments to ordinary social magic present themselves, recourse
is made to the drama of the Holy to help restore or to transcend
such impediments.  The history of social movements, of
migrations, of underground structures bespeak recourse to the
drama of the Holy.  The history of science itself is part of the
discontinuous paradigm transformations made to deal with both
internal and external exigencies.
     Among the internal destabilizing factors are bifurcations in
health, status, income or security of members of a populations. 
When differences in health or income exceed critical limits, it
becomes difficult for the limiting feedback processes to work and
ensure near-to-stable dynamics.  Income differences make it
difficult for a market economy to work since some set of people
cannot enter the market and get response to their demands. 
Status differences defeat that symbolic interaction which shapes
and limits power differences; the stratification of power
disenfranchises women, minorities, children and the aged.  When
they cannot register their needs in the political process of
market economies, constraints on the powerful fail and as Lord
Acton put it, absolute power corrupts.
     Absolute powerlessness also corrupts; some of those who are
excluded from feedback (and stabilizing) loops turn to
pretheoretical (and destablizing) activities; suicide, crime,
desertion, migration, opportunism and nihilism.  All these
parataxic activities are the epistemic correlates of that which
chaos theorists call far-from-stable dynamics and what most
people call chaos.
     Bifurcations in social dynamics hurl the most ancient
societies into unpredictable and unexpected states.  But, for
everyday purposes, pronouncements of a thing as real becomes real
in the consequence if and only if they do, in fact, become
embodied in stable and predictable ways; ways that are within the
boundaries of shared meanings, interpretations and expectations.
     At its heart, social magic requires that the central
dimensions of human behavior: ways of thinking, ways of feeling,
ways of acting...all these varied forms of human behavior
converge to fulfill the incantation, the prediction, the
intention, the dreadful majesty or the trivial point of a social
prophecy.  We combine our cognitive abilities to think of and to
imagine with our emotional abilities to want and to desire with
the physical abilities to orchestrate our movements and speech
patterns within the logics of the prophecy and, wonder of
wonders, it is fulfilled.  Out of nothing, comes pattern and
purpose.
     The most powerful forms of social magic are, of course,
those deeply embedded in the drama of the Holy.  Each use of
social magic discussed below is connected, sometimes more and
often less, with the drama of the Holy.  One cannot readily
separate the secular and more sacred uses of social magic since
they feed into and feed back to each other.  A case of imaging in
the remission of cancer is offered as evidence of the presence of
the Holy Spirit; the sudden awareness of danger to a loved one in
distant city gives one pause; an unintended awakening to the
power of spiritual healing during a casual visit to a religious
service shakes open the human soul to belief and to commitment.
     Over the past 400 years, secularization has pushed the more
dramatic moments of social magic into smaller and smaller social
niches.  Yet for all it is touted, secularization is but a thin
veneer on the social organum.  Most of that which is important to
the human project remains firmly connected to the drama of the
Holy.  Trivial uses of social magic by religious functionaries
abound and tend to trivialize the drama of the Holy.  Blessing of
skis, toys, bombs or a prayer at a football game testifies to the
diminishing importance of the drama of the Holy.  
     One would not put social magic to such trivial use in other
centuries; it is seen as an awesome power not lightly to be
invoked.  It would be seen as blasphemy and condemned as heresy. 
Yet ordinary events are steeped in the magic of the Holy; indeed
it is the mystery and majesty of such magic that gives the Holy
its most dramatic moments.  Weddings, christenings, funerals, as
well as anniversaries, birthdays as well as the hundred natural
ills to which all families are subject call forth the magic in
the drama of the Holy.  Everyday salutations such as Goodbye offer
a blessing, a prophecy and an appeal to the Holy for safe travel.
     All in all social magic is an integral part of human
discourse and human creative action.  I suspect that such social
magic is the single most important ingredient of human being;
that the capacity to produce nonlinear, acausal social facts is a
better intellectual tool with which to separate humans from other
species than are biological features such as the opposable thumb;
such behavioral traits such as the use of tools; or such
physiological feats such as communication.  Let us then look at
the social geography in which magic and make believe are deployed
to undergird and underwrite the human project.
The Geography of Social Magic      Social magic creates several
realms in its social geography:
     1)   The realm of the Holy:  all its words, costumes,
          beverages, furnishings, cups, candles, crosses, stars,
          and instruments are imbued with feelings of awe, wonder
          and mystery.  There are many places which are defined
          separately as sacred social space.
     2)   Ordinary social life: a great variety of social forms:
          roles, statuses, groups, occasions, institutions,
          nations and transnational bodies are created by social
          magic in which nonlinear transformations are viewed to
          be normal and natural.
     3)   Make-believe and just-pretend.  Social magic is used to
          define many of the things we do, in fact do, as games,
          rehearsals, practice, play or simply, not-there.
     4)   Ordinary non-social life.  Prisons, orphanages, asylums
          and schools are interpreted as less than 'reality.' 
          One is treated as a nonperson while inside such space;
          one is thought to have entered the 'real' world when
          one is rehabilitated, adopted, healed, or educated.
     5)   Underground structures.  In alienated societies, many
          forms of reality are said to be underground; many forms
          of sexuality, religion, economics or political activity
          are said to be illegitimate and thus, not of the same
          facticity as 'straight' society.
Social magic is used to make several journeys and transportations
between regions of its social geography:
     6)   social magic is used to make the shift between one
          realm and the others.
     7)   social magic is used to redefine whether a given event
          is in one realm or another.
     8)   social magic is used to terminate reality in all
          realms.
     9)   social magic is used to make revolutionary social
          change within 'seriously intended' realities.
     In ordinary social life, social magic should be used
primarily for creating and disassembling social occasions rather
than changing the internal logics of those social occasions
arbitrarily and capriciously.  A Supreme Court should be supreme
in its ability to rule on the logical coherence of the
application of grounding principles but not on the content of the
principles themselves...for that the people, collectively and
historically, should be supreme since they are the ones who have
to live out their lives within those logics.
     Wherever social magic occurs, it is an incredibly wonderful
capacity human beings have; no wonder they believe in
gods...everywhere they look they see things not possible for
other animals.  Everywhere they turn, they see dynamics not
accommodated by the logics of modern science.  Every time there
is great need, someone rises to the occasion, is inspired and
speaks new truths.  I have reviewed the Drama of the Holy
elsewhere as it involves the god concept and the realm of the
sacred.  I want to focus on the ordinariness of social magic in
everyday life now.
Creating 'Ordinary' Reality   The creation of social reality is                           
the subject matter of the founding texts of symbolic
interactional theory: Mead, Cooley, Blumer, Goffman, and many
other seminal thinkers have worked this territory excellently
well.  We all understand the general form by which social magic
is used to call forth the ordinary forms of social reality in
which we live out our lives as members of and creators/recreators
of a given social life-world.  
     In the reality construction process, two or more persons
come together, define a situation with one or more symbol
systems: voice, clothing, body, or behavioral language...and then
orchestrate their behavior in ways compatible with the socially
defined structure of norms which are appropriate to a given kind
of social reality.
     In general, in the construction of ordinary social reality,
we use a four-part social magical process in which we come
together and:
     1)   define a social fact with various symbol systems;
     2)   validate that fact as a legitimate instance of a
          category with belief and trust;
     3)   embody it in actions and interpret them as authentic;
     4)   interpret and thus reify it, that it to say, locate it
          in the realm of that-which-is-real.
     Then, using the same symbolic resources in reverse, we
disengage from that social event...until the time comes to
reconstitute it.  Social magic is central to the defining part of
the social process and the embodying part of the social process
as well as the process of disengaging and dismantling social
realities.  
     With this magic, we proclaim the right to be a social actor
engaged in a social role within a social occasion.  With this
magic, we proceed to be...really be doctors, professors,
waitresses, mothers, sons, priests, and presidents.  With this
magic, we create hospitals, schools, restaurants, homes,
churches, and governments.  With this magic, we recess and
reconvene.  It is magic but it is commonplace.
     The forms of social reality we create using the social magic
of symbolic interaction are real.  That is, they have the same
facticity, the same reality quotient as do other, non-magical
forms of reality.  A social event, produced by social magic has
the same facticity as an atom, a molecule, a cell, an organism or
a biome.  
     The major difference in the reality quotient of social facts
and physical facts is that social reality is self-consciously
created and may have degrees of facticity while physical reality
exists apart from volition and activity of its constituent parts. 
Physical reality may be more a binary phenomena: at the scale of
observation we make in everyday life, physical reality is either
there or not there.  The same cannot be said of all forms of
social reality.  A marriage or a church service or a class
meeting may be partially realized.
the Realm of Make-believe.    The same processes are used to
create the realm of make-believe and never-will-be-real.  The
major difference is that we add a sub-routine to the prophecy
saying that this is 'only' just pretend...and it does not have a
reality quotient such that one could fairly call it real.  In the
four-part process above, only the fourth dimension; the
reification process, is missing.  Instead of reifying it as part
of the natural world, we keep it dereified...we understand it to
be 'only' make-believe.
     When we play cards or volley-ball, we understand that it is
just for fun and not a business nor an activity that counts. 
When we lie and fabricate inside the realm of make-believe, it
does not discredit our moral worth as it would inside 'real'
life.  When we act foolish or take the role of a child, another
gender or a long dead person, we are not defined as mad nor is
our behavior interpreted as an 'illness'.
     People who take games, sports, tom-foolery and whimsy too
seriously are thought to be boors and poor sports.  If one
becomes compulsive about winning make-believe activities, one is
defined as ill and is given psychiatric counseling.  If one
refuses to play or to engage in antic sport, one is said to be a
boor; if one takes seriously intended reality too seriously, one
is said to be a martinet and a very sick person.
     Nonetheless it takes nonlinear dynamics to create and to
depart from make-believe and just pretend.  Such journeys to non-
real time and non-real space are part of the ordinary social
magic used to create more seriously understood lines of action.
NonSocial Life      In contemporary American social geography,
there are a great many institutions in which persons do not have
social status; they are treated as less than whole persons with
all the rights of adults to create the forms of social reality
that are held to be sacred.  Among these nonsocial forms one
finds all the 'total' institutions surveyed so well by Goffman.  
     Prisons, asylums, armies, orphanages, hospitals, schools,
and many workplaces are devoid of many social processes found in
ordinary social life.  Cadres in total institutions treat persons
in their biological and physiological capacities.  Persons are
feed, housed, clothed.  They are given orders and put through
mechanized routines.  They are forbidden marriage, political
agency, religious agency, or economic agency.  They are denied
solidarity supplies and are forbidden the use of sacred words,
instruments or activities so endemic to authentic social life.
Underground Structures   Interpretation plays a large role in the
creation and lived experience of underground structures. 
Elsewhere I have set forth many of the conditions under which
underground structures arise.  The most general point to be made
is that, when those institutions defined as legitimate are
harmful to the interests or well being of some part of the
population and when that group are not allowed to create new
forms and cannot easily migrate to legitimate their own forms of
reality, they often live underground.
     The reality of underground structures depends upon both
those who are excluded and those doing the exclusion.  If social
power or physical power are not deployed against the
'illegitimate' forms, then they are very visible.  When law and
religion combine to force people into social forms alien to their
values or views, then the underground structures become quite
secret.
Nonsocial Institutions   In some time-space realm between being
born and dying, each of us are placed, by social magical
processes, inside institutions which are less than social.  Most
societies define younger people as children until they are
socialized and pass through a rite of passage.  After such
passages, the same people have social standing and are permitted
to help create the more sacred forms of reality; marriage,
church, science and medicine.
     That holding time usually runs from eight to 12 years
depending upon the society.  The holding institutions are age
graded and the incumbents are treated as less than whole persons. 
In 'modern' society, the age grade has greatly lengthened. 
Psychiatrists are not treated as 'really' psychiatrists until
they are 35 or 40 years of chronological age.  Twelve year old
girls and 13 year old boys are interpreted as adults in other
societies--and behave as adults in the consequence.
     Those persons who fail to use social magic in socially
appropriate ways are said to be sick or mad or evil and are sent
to other, nonsocial institutions for magical healing.  The
procedures by which people are stripped of social identity and
remanded to nonsocial institutions are themselves forms of social
magic.  An act is interpreted as a crime and a person is defined
as a criminal and thus, magically, transformed into a prisoner.
     Persons who are not claimed by kinship groups are defined as
orphans and are sent to nonsocial institutions called orphanages. 
Children with mental or physical abilities that are markedly
different from others are often, but not always, singled out to
be defined as nonpersons.  Those with Down's Syndrome, those with
cerebral palsy or those with less ordinary mental capacities are
defined, magically, as nonpersons and relegated to nonsocial
institutions.
Transitions         Social magic is used to make transitions from
                     one realm to the other.  In rites of passage,
a young woman or a young man will be taken out of the realm of
make-believe, trial run, or getting ready and will be given
status in the world of seriously intended reality.  Students will
graduate, i.e., move from one grade to another...the final grade
change being a qualitative leap from a non-person to a full
person in the eyes of society and the law.
     People who have lived together as a couple will decide to
get 'married.'  The unit acts and the dimensions of behavior will
be pretty much the same...at least for a while.  The only
difference is that, after the magic of a wedding, they will
'really' be married.  Trial separations are the obverse process.
     Articles of Incorporation mark a boundary change for a
business.  When a group of people incorporate a business in
capitalism, the business 'becomes' a legal entity.  When people
organize their behavior as-if there were, in fact, a corporate
entity in existence, then a social fact is created.  In similar
fashion, when a business closes at 5 p.m., it resides in the land
of may-be until next morning, it reopens, reconstitutes itself.  
     Social magic is used to put persons in total institutions
and to strip them of any previous social identities they may have
once gained.  It takes magic to award social standing and social
honor; it takes magic to strip them away.  In more communal
societies the stripping process is given great dramatic moment. 
In mass societies the transitions between social and nonsocial
life are much more pro forma; in some jurisdictions, court
hearings and sentencing average less than five minutes per case. 
Still, most of the time, for most such divestments, there is the
pomp and circumstance of weighty affairs.
Realms of Being     Social magic is used to reconsider the social
standing of a person, an act or an institution.  When a given act
is normative, it takes magical work to render it outside the
boundaries of decent human endeavor.  In many societies, ordinary
body functions are treated as though they discredited one's
social presence.  Yet the bleeding of the hands of a Holy man or
woman is recast into the realm of sacred events.  For many years,
smoking was deemed a mark of male status; over the years, women
have desanctified that practice.   If a person of 13 or 14 drives
a car on public highways, it is said to be 'illegal' apart from
the physical capacity of that person yet the same person can
drive a tractor or a truck on a farm.
     In more profound cases, one finds the 1954 US Supreme Court
ruling which set aside racial privileges as normative.  Abortion
is a political football which is bounced back and forth between
the realm of the Holy and the realm of the profane.  The right to
vote is always a matter of social magic; age, gender, religion
and other sociological criteria are used to guide such magical
proceedings.
     Persons are pushed back and forth between realms of being by
social magic as well.  Migration officials declare one a citizen
or a 'visitor.'  Political functionaries turn 'freedom fighters'
into 'terrorists' as coalitions change.  Courts use their own
social power to transform children into wards of the court or to
return them to their 'natural' parents.  In a medical hearing, a
person might be defined as 'insane' or as 'criminal.'  A given
form of behavior might be interpreted as a clinical entity or as
a criminal act.  In a courtroom trial, a death might be
interpreted as an 'accident' rather than a 'murder.'  In a city
assembly or election, an annexation might occur which makes a
residential area 'really' part of Detroit.
     In medical proceedings, in court hearings, in conventions,
meetings, assemblies and in private discourse, that which occurs
is moved from one status to another; from one realm to another.
     When one people conquer another, the gods of the conquered
people are converted into devils while the rituals of the earlier
religion are redefined as blasphemy.  Use of the sacred supplies
is redefined as corruption.  Old ways of organizing marriage,
economy or politics are redefined as 'primitive,' 'barbarism,' or
'underdeveloped.'  All these are recasting procedures which take
a given event out of one realm and place it in another.  The
processes by which this is done are not mechanical processes
following linear and unchanging laws of nature or society; it is
a magic-al process following temporary and irregular principles
of casting.
     Whole organizations and whole institutions are moved around
the checkerboard of social life.  The Communist Party has been
declared both legal and illegal.  The KKK ran candidates for
state and federal office and now dwells in a never-never land
between legitimate and illegitimate being.  Standard Oil, AT&T,
and many other corporations have been praised and condemned. 
Prohibition was a form of political magic which held that the
consumption of alcohol by working class persons was outside the
boundaries of acceptable behavior.  Plural marriage among Mormons
was declared illegal.
     Whole regions are annexed by cities.  Whole nations are
annexed to stronger nations.  Plebiscites are used to determine
forms of government.  Court hearings are used to proclaim the
metes and bounds of lots and fields.  All of these are magical
dispositions of social events whose facticity had been presumed
and in that presumption, reified.
Terminations   In academia, when a class is dismissed, it has no
existence, ontologically, until the next time it meets, coalesces
as an instance of that academic event and does, in fact, operate
within the logics of a class in history, psychology or physics;
whatever, the course might be.  Thus social reality is episodic
in ways the physical reality is not...thus bespeaking the magical
quality of social reality not found in physical reality.
     Going on vacation is a boundary transition.  When we get on
a plane and go to England, we are 'visiting,' we do not really
live there even though, biologically and physiologically, we are
living there.  When we come back from vacation, we are, once
again, living seriously.  Neither the British nor the U.S. State
Department regard American tourists as being there in
sociological terms...to the same degree that British subjects
exist as part of the social facticity of the nation.
     Business firms are dissolved; empires are set aside;
funerals mark the end of social roles.  Doctors are de-certified;
lawyers are disbarred; priests are defrocked; spouses are
divorced.  Ordinary citizens, not much different from others, are
put through a criminal trial and if found 'guilty,' are stripped
of most social rights and herded into warehouses where they are
stored for some number of months or years.  Ordinary citizens,
marginally different from most others, are put through a medical
hearing and if found mentally incompetent are warehoused in total
institutions.
     Transformations from make-believe and not-for-real happen
all the time.  This social movement provides the grounds for much
in the way of fraud.  We can pretend we are friends when we do
not do friendly things.  We can act as-if we were married when a
marriage has ceased to exist in any behavioral sense.  We can act
as-if we were teachers and professors when, in point of social
fact, we are not.  The sociology of fraud emerges in the dynamics
of transition from and to such worlds.
Terminating Social Reality    The same magical activities that                            
produce and reproduce social reality; that produce and reproduce
make-believe, also are involved in terminating them.  Sometimes
there is a dereification ceremony that puts a permanent end to
that social fact: disbarment, divorce, courts martial, and
funerals all permanently dereify a social form/social process.
     Every society has an inventory of permissible dereification
routines.  When these routines are not followed, serious
consequences occur.  To remarry without divorce is seen to be
serious in some societies.  To bury without a funeral creates
great outrage in many societies.  To practice medicine after
decertification in one state raises questions of the reality
quotient of something called a doctor in another state where that
person might be licensed to practice medicine.
     There are no legitimate processes for ending some forms of
social reality.  When religions are forbidden, we speak of
repression.  When nations are conquered, we speak of colonialism;
when cultures are obliterated, we speak of assimilation; when
socio-cultural groups are eliminated, we speak of genocide. 
There is the endemic assumption that some forms of social reality
will always continue.
     In similar fashion, we tend to get very upset when some
forms of social reality are treated as if they were in the realm
of make-believe rather than 'really' exist.  To mock patriotism
or to disbelieve in God or to pretend that one is not a parent is
shocking to the sensibilities of many in most situations.  One
should not end those social facts nor should one move them to the
realm of just-pretend.  All this tends to reproduce existing
forms of social reality.
Revolution     A Revolution is a discontinuous change in the               
standing of some form of social reality.  Social magic is used to
proclaim a new state; to proclaim a new government; to proclaim
qualitatively new ways of doing economics, politics, religion,
marriage, or a new society.  But more than social magic is needed
for most social revolutions.  Social magic depends upon social
power for its efficacy; revolutions often need physical power or
economic power to supplement social magic.
     When Napoleon placed his brother on the throne of Mexico, he
used force instead of magic.  When the United States of America
was established, physical force was used to enforce the social
magic of the Constitutional Convention.  When a socialist
government of Cuba was announced, physical force was used to make
the revolution and to preserve it.  When Joseph Smith proclaimed
the new Mormon religion, social magic worked to legitimate it
while physical power was used, unsuccessfully, to repress it.  
     Social magic is a centrally important form of human
behavior.  It is central to the creation of the Holy and of its
allied domains.  Seriously intended social reality as well as
most activity in the realm of make-believe are protected by
sanctification routines which are part and parcel of social
magic.
     Just now, I would like to mention those activities which are
clearly within the boundaries of make-believe and just-pretend in
order to fill the concept up with everyday activity in which we
all engage.  Then I will go on to discuss how social magic is
used to mediate both realms: that of 'real life,' and that of
only 'make-believe.'
The Realm of Make-Believe and Not-For-Real   Watching television,
                                             reading books,
bowling, playing softball, fooling around, some parts of
religious activity, as well as going on vacations, all are very
different in meaning and in social consequences from that which
we call "reality."  The realm of make-believe and seriously
intended social behavior have connections that must be explored
in the effort to sort out the relationship between magic, make-
believe and ontologically existing social reality.
     Billions of dollars of resources are allocated to not-for-
real activity.  Play and game equipment, land for parks,
recreation, wilderness areas, for cinema, drama, novels, for
advertising, deception, and manipulation of whole populations of
customers, citizens,  employees,  "enemy" nations as well as
audiences.  
     Prisons, asylums, schools and other establishments are built
and staffed to contain human beings whose sexual or economic or
organizational activity is understood "not to count" in the same
way as are "real" marriages, "real" business activity, and "real"
politics.  Disneyland, Las Vegas and Hollywood are different from
Duluth, Peoria, and Austin, Texas.
     In war-time governments-in-exile claim to be the "real"
government of France, Greece or Poland.  Children play school,
play at killing Indians or enemies, play at building and at
healing, at child-rearing and at selling things.  Practices,
rehearsals, trial runs, experiments as well as "mistakes,"
"errors," "failures," not-really-meant activity, and "I'm sorry"
involve complicated lines of behavior using resources, energy,
time and talent of varying numbers of persons whose activity is
understood not to stand as a "real" instance of social behavior.
     Football teams scrimmage but the results are not "counted"
in the official records.  People live together but are not
"really" married.  Airplanes are shot down by military actions
but these are not counted as an act of war but as a "mistake."
One hundred and sixty people die in a hotel in Omaha due to
faulty construction but it doesn't really count as murder.
     Orchestras spend hours and days rehearsing but the "real"
performance doesn't happen until Saturday evening at 8:00 p.m. 
There are time-offs, time-outs, recesses, coffee breaks, out-of-
bounds, over-time, half-time, weekends, and retirements.  What
happens in these time-space continua does not count as seriously
intended, real, countable and accountable behavior.
     The world of not-for-real is huge, complex, costly, and
occupies the time, energy, genius, and resources of a large
percent of those who live in a given geographical space.  How
that physical space is filled with social space is most
interesting.  The basic process involves a form of magic I shall
call social magic.
     The first task in exploring such social space is to learn
how to distinguish seriously intended social reality from that
which is not-to-be-taken-seriously.  There are several
differentiating characteristics by which one can tell in which
space one finds oneself.
Differences    If there is much human activity which passes by             
sociologists as well as by ordinary people who are involved, the
salient question becomes how is one to tell the difference
between "real" social activity and only just-pretend.  There are
several qualitative (and folk) methods by which the midline
between reality and pretend may be found by the social scientist
(or the innocent member of society).
 
     Since exactly the same behavior may be involved in both
spheres of human activity, it is important to have some clues by
which one can know, unambiguously, when one is in the realm of
the not-for-real and when one is in the 'real world.'  There are
several, varying characteristics of "real" life by which a
socially adept person can know which is which.
     1)   Firstly, play and pretend do not have a history, a time
          or a place.
          One can start or stop at any point of time.  One can
          relive and repeat episodes.  One can live outside of
          socially constructed time.  Vacations, time-outs,
          recesses and breaks stop social time and initiate
          hyper-time and hyper-space.
     2)   A second test of the fictive quality of social action
          is whether a meta-discourse is necessary.  
          If we have to explain to people what is going on or
          just who is playing which part, then it is most
          probably just pretend.  In 'real life,' we are doctors,
          crooks, quarterbacks or professors by virtue of a
          formal rite of passage and by specific role allocation
          procedures.  In make-believe, these have to be assigned
          and enacted anew for each fictive social event.
     3)   Sanity rules do not apply in sorting out the 'reality
          quotient' of a social event in the realm of make-
          believe.
          One can play at being Napoleon, the Virgin Mary or
          "Mom," but should one assert a serious claim to be
          Napoleon or Mom, that person would be judged insane.  
     4)   Another test of "real" behavior is whether one must
          accept the responsibility for what happens there. 
          If one is "on the job," one gets paid.  But even if one
          is physically, psychologically, and interactively
          "there" but has "checked out," then one doesn't get
          paid even though s/he may be doing exactly the same
          things in both instances.  A person who kills another
          by "accident" is not held fully responsible for that
          activity.  
     5)   A fifth test of make-believe is whether it has
          material consequences in the real world.  
          At a wedding rehearsal, people do much the same thing
          as at the "real" ceremony, but they do not move in
          together, file joint tax returns or celebrate
          anniversaries until after the "real" wedding.
     6)   Finally, the whole retinue of judges, advocates,
          historians, referees, juries, as well as rules, laws,
          and hearings are deployed to make a determination
          whether an act is a lawful instance of an abstract
          social category.  In make-believe, there is great
          license to call an object something that it is not
          usually called; paper can be called money, a book can
          be called a ball.  Interpretations are loosened up as
          well.  We can make believe we are giants or ghosts or
          angels in the realm of make-believe but not in the
          realm of seriously intended reality.
     In the sections which follow, I would like to do two things:
firstly, I shall explore how the world of make-believe is
connected to the "real" world.  Secondly, I shall try to show the
second sphere of constructed reality is, increasingly, used
against the human project.
Reality, Pretend and Play: Connections       Human beings spend a
                                             good deal of time in
play, recreation and other leisure time activities.  The popular
understanding is that play, games and parties refresh one for
better, healthier involvement in the "real" world; that of
serious endeavor.  In this understanding, work, school, family
life, war and commerce are the primary activities of human beings
while play and pretend are the secondary restorative, supportive
activities.  
     I would propose that, in well organized societies, there is
a rich dialectic relationship between social reality and social
play which creates and recreates both domains.  It may be
necessary to abort the dialectic in a marginal society in which
physical survival is continuously in jeopardy.  In such a
society, make-believe, must be subsidiary to 'real life.' 
However, in a world with adequate production and distribution
systems, the preference for "real" life over the realm of make-
believe can transform into reality and non-reality in partnership
with each other.  
     The question is not whether human beings are naturally
serious, sober and industrious workers (Homo economicus) on the
one hand or whether they are naturally players, gamesters and
jokesters (Homo ludens) on the other; they can be neither or
both.  The better question is how to facilitate both within the
larger logics of a praxis society.  The better question is how to
organize the resources essential to life as to permit both worlds
to emerge dialectically in ways which are satisfying to human
beings and non-exploitative of gender, racial, ethnic or other
groups nor exploitative of the bio-sphere that supports all human
life.
     Non-real time, non-real roles, non-real definitions of an
occasion, non-real norms and sanctions, make-believe roles and
just-pretend institutions are related to serious, real social
life in a number of ways:
     1) First and foremost, play and pretend is used by all
     societies to prepare children for "real" life. 
     Socialization dwells in the land of just pretend.
     2) Secondly, play is used to rehearse and perfect ways of
     embodying real life as institutionalized.
     3) Make-believe is used to create social experiments which
     offer close alternatives to institutional life and thus are
     the repository of evolutionary social change.  
     4) Make-believe is used as a storehouse of folk wisdom in
     the form of fables, myths, proverbs, epigrams, cliches, and
     parables in the event the need for such kinds of activity
     arises in real life.
     5) Make-believe and just pretend are used as morality tales
     to celebrate and venerate existing social forms.
     6) Make-believe can be used as a refuge and as an escape
     from alienating reality.  
     7) Play and not-for-real are also used for diversion and
     distraction from real life.  Olympic games as well as
     television channels offer flight from seriously-intended
     realities.
     8) And, often pretend, what if, and just for fun are used as
     underground structures in which critique of political
     authority, distorted social morality, privilege and
     oppression can be made without personal danger.
     9) Healing.  Faith healing, magical potions, religious
     ecstasy and definitions of the supernatural affect body
     states, healing rates, dying rates, as well as endurance,
     strength and resistance.  
     10) Finally, the world of what if, and just pretend is a
     realm of vast freedoms.  The institutions of life which we
     take seriously, in which we program human behavior in minute
     detail, in which we give rewards and more significantly, in
     which we punish nonconformity, all have degrees of necessity
     together with an elaborate set of control institutions with
     which to make them appear as natural and normal forms of
     real life.
     I would like to expand upon each way in which make-believe
connects with the 'real world' just a bit in order to give the
reader a good sense of the indispensability of magic and make-
believe to everyday, ordinary, seriously intended social reality.
Socialization       Societies everywhere permit and encourage                   
children from the earliest age to use make-believe.  Parents use
word games with their children at a very early age to sensitize
tongue and ear to those sounds used in the spoken language. 
Lines of speech directed at infants and children which,
otherwise, would be construed to be nonsense or foolishness are
taken-as-normal when adults are involved.  
     Play-time activities, whatever the substantive content, are
exercises in forming and sustaining social relatedness.  Children
as young as two or three create new and unique lines of activity
bearing no relationship whatsoever to "real life" other than the
process of coming into relatedness with one or more others; other
than using and practicing the language sounds, the speech forms,
and control tactics common to that culture.  This is the basic
source of prosocial behavior.
     It is in play that children take themselves as the object
and agent of their own behavior; address themselves (or doll
surrogate) with the forms of social control; and attribute their
own desires and beliefs to generalized others.
     Games and scheduled play carry forward the socializing
activity found in free form play but add specific roles, 
occasions, and institutional rehearsals.  Girls learn gender
roles.  Boys learn that boys learn war and work routines. 
Playing school, playing doctor, playing cops and robbers, playing
"mommy and daddy" all help reproduce and legitimate the existing
structure of  institutional and gender practices as normal.
     At each stage of life play, pretend and games have
connections to seriously understood reality beyond the game or
play itself.  For adults, play and games are essentially
solidarity mechanisms which call forth and celebrate friendship,
kinship, and work-mate relations.  One plays cards with people
defined as friends.  One plays games with people defined as one's
children.  One "fools around" with people understood to have a
close relationship with one.  
     The joy and delight of play and pretend are bent to the
solidarity needs of related persons especially when those
relations are trying, antagonistic or require unpleasant behavior
between people.  Things are serious indeed when one cannot play
or fool around with another human being.  The human character of
the relationship is missing.  
Rehearsals     Pretend forms of sexual play, of war play, of               
medical play, of governance and school permit people to embody a
given socio-drama, to edit it, and to restage it as the 'real'
thing later on.
     When one is preparing to deal with an authoritarian boss, a
disgruntled friend, or a public occasion, one moves into the
realm of make believe to do so.  One does not seriously believe
the boss or the friend is before one; listening and reacting. 
One take the role of the other in imagination, considers how that
person would react, and alters the line of discourse to fit that
imagined response.  One does not seriously believe one is really
the other person when taking the status-role; one simply uses
pretend to simulate response. 
     One rehearses a 'speech' before one's friend or family. 
Everyone knows that they are not to take the speech literally as
a speech.  One rehearses a wedding ceremony but everyone knows
that the parties are not 'really' married even though exactly the
same people spoke the same words in the same place as will they
later at the 'real' wedding.
     The Pentagon supports a whole industry of think tanks which
spin out scenarios and mock-ups of just-pretend wars with make-
believe results.  The realm of just-pretend is a low-cost arena
in which to try out the mass murder of war and the mass marketing
of products.  One can see some advantages.
     There is a discipline called Futurology in which close
approximations of future states are projected from what is known
of the present and past.  Every major business does simulations
of investment strategies.  Minerva, Plato IV, the Delphi
technique and many other heuristics are used to mock up futures. 
John Sterman at Sloan School of business uses a 'beer' game with
which to plot the nonlinear dynamics of decision making.  Erik
Mosekilde in Sweden also uses such games to model chaotic
dynamics.
Experiments    Two young persons living in a half-way marriage             
form called cohabitation do not have the same commitments as do
persons who are "really" married.  Two younger people "playing
house" have no commitment at all, nor should they.  And that is
the blessing.  One can learn and experiment with existing forms
of social life with very little cost in human terms or in
material terms.  
     A state can host an experiment in crime and corrections of
young adults for the entire society.  A university can arrange a
whole host of experiments in medical, agriculture, educational,
and political forms on behalf of the larger society.  These are
in real-time, real-space, real-resources, but they are not
institutionalized...i.e., not approved for general consumption
and thus occupy the intersections of that which is for real and
that which is only make-believe.
Folk Wisdom    From earliest times myths, anecdotes, parables,             
nursery rhymes, and tall tales have been used to carry and convey
folk wisdom.  In such stories and sagas, solutions to everyday
problems are suggested; suggestions for extraordinary events are
structured; suggestions for expansion and development of existing
social forms mapped out.
     'Old wives tales' on how to cook, heal, build, store,
discipline children, ward off bad luck, and encourage good luck
carry much wisdom.  The reading of tea leaves, consultations with
seers, casting of horoscopes, all comprise ways with which to tap
into accumulated folk wisdom (of which the tea-reader, the seer
and the astrologer are folk carriers).
     Bibles with their cautionary stories; their prescriptive
commandments, their proscriptive enjoinments, their mystical
allusions, their prophetic utterances all guide and inspire the
human project over centuries and millennia in a great variety of
societies.
     Fiction in all its forms; novels, theatre, poetry, cinema,
and other art forms reside in the realm of make-believe...one
must suspend disbelief while entering such a realm at the level
of concourse, but at the level of discourse...meta-language...one
retains an understanding that the play or story is fiction.  Such
plays endure and are treated as classics since they speak,
fictively, to the problematics of real suffering, wondering human
beings.
     Newspapers, history and social science books occupy a sort
of half-way house between reality and make-believe.  Such books
offer one of an infinite number of ways to read and interpret
forms of social reality...and enter back into reality when they
are used to legitimate or to change it.
Celebrations   Much in the way of plays, songs, myths, folktales
and other works of fiction are designed to elicit feelings of
pride and patriotism.  One's own society is said to be the final
perfection of social wisdom while other societies are, in the
same or other tales, presented and interpreted as inferior social
life worlds peopled by inferior creatures.
     In celebrating one's own culture, symbols with positive
emotional content as well as symbols with luminous power are
used.  One's own society is given a fictive history in which
great deeds are done for noble reason.  The deeds of other
nations are discredited while ignoble reasons are adduced to
explain that behavior.  News stories and history books about the
Revolutionary War read very differently in England and in the
USA.  News reports and scholarly analyses are couched in very
different ways during the Civil War.  Southerners adduced noble
and sacred reason for seceding while Northern politicians and
writers gave equally noble and equally powerful reason for
preventing secession.  If one lives in Central America, one has a
very different view of the USA; one much less celebratory.
     Many societies have names for themselves which interpret
members of the own society as 'the people,' while using
pejorative words to categorize members of other tribes or
nations.  In North America, Niggers, Wops, Polacks, Sloops,
Wetbacks, Chinks, Japs, Bohunks and Huns are labels in common use
by dominant groups to de-center the positive claims of cultures
different from their own and, thus, celebrate Anglo-saxon
culture.  Yankee Doodle Dandy began as a derisory label of the
British but was adopted and given positive emotional content by
Americans.
     All societies have anthems which laud their special
qualities; take totems from nature with which to emblazon their
own might, their own high place in the animal hierarchy.  The USA
uses the imagery of war as its national anthem complete with
waving flag and bright victories.  It uses the image of the eagle
as its totem.  Other societies adopt other anthems and other
images with which to celebrate itself.
Refuge from Alienating Life   Non-real worlds offer a haven and a
                              refuge from the sufferings and
debasements of the real world.  Given status degradations,
hopelessness and moral outrage in the various runs of serious,
real-time, material worlds, such a make-believe realm renews and
permits one to persevere.  
     The world of work, of school, of family life may be so dull,
so defeating of the human spirit and so terrible a place to be
that people together or alone move into the world of play and
pretend.  Common expressions embody this alienation.  "Thank God
it's Friday," "Sure Happy it's Thursday," and "Wednesday is hump
day" all assume as normal the alienating character of work
institutions and the refreshing, restorative character of a "week
end."
     The 'Hereafter,' as a refuge encompasses both the
schizophrenic flight of the wounded to the false peace of death
and resurrection in that 'hereafter.'  One may argue that
escapist literature, cinema, and vacations are useful where there
are also political processes at work to eliminate the sources of
alienation in the long term.  A problem of some magnitude arises
when such refuges are the only social space to which people can
retreat for solace in a heartless world.
     Goffman, in a wide ranging series, spoke of how the
individual departs from the socially established boundaries of
social space by brown studies, fugues, day-dreaming, toy
involvement with hair, clothing or infants, boundary collusions
and other situated devices by which one can depart in secret from
the officially defined social life-world when it is alienating.
     More permanent fugues produce autism of the sort enacted by
Dustin Hoffman in Rainman.  Amnesia can take a person out of a
particularly painful situation, as can sleep and dreams.
     The blues song "Stormy Monday" captures the character of
alienated work.  The eagle flies on Friday, on Saturday one goes
out to play and on Sunday one gets down on one's knees to pray,
but after payday, playday, and prayday, one must go back to a
stormy life on Monday.  The weekend becomes an institutional
mechanism for departing alienated forms of seriously meant social
reality.  Drinking loses its solidarity function in such a
society and becomes an escape ticket to oblivion in bad
marriages, bad colleges, bad religions, and bad occupations.
     The possibility that work might be delightful under more
praxis conditions, that weekend life is destructive and pathetic
in its false solutions to alienation is seldom a topic of
collective discourse.  On the contrary, in the U.S., countless
commercials cash in on the make-believe and just pretend, games,
sports and escapes on the weekend. One beer commercial proposes
that every evening is best spent in escape with alcohol and
friends in bars and taverns.
     Young people often visit arcades and play computer-based
games.  Older people play dungeons and dragons at home.  GURPs
(Generic Universal Role Playing) is catching on fast.  These
games have 'magicians' who 'cast spells.'  Within the logics of
the games, those who play the game are under the spell of the
magician just as basketball players are under the spell of the
officials during a game.  But most young people know the
difference between reality and not-reality.  
     The problem comes for those whose parents do not use symbol
sets in conventional ways and confuse them about the meaning of
love, power, and deception.  An entire society can have its
symbolic creating definitional/linguistic systems confused by
politicians, priests, teachers and, now, advertizing specialists. 
I will mention this again in the section on the sociology of
fraud below.
     And too, while such make-believe worlds endow one with only
make-believe status honor and with only make-believe dignity,
still there are serious possibilities which may grow out of such
pretensions.  The vision of peace, honor and justice in a make-
believe world carries with it a vision of peace, honor and
justice in those morally outrageous arenas of real life.
Diversion      Many societies use forms of play and pretend as
diversion as well as celebration.  The soccer games in South
America take precedence over revolution.  East Germany has
offered Olympic Gold medals to its citizens in lieu of the
democracy promised in its self-celebratory statements.  The
circuses of USSR are reminiscent of the Roman circuses.
     Many businesses use company parties and picnics with which
to mask exploitation of its employees.  Food, drink, and good
humor are sacred supplies with which to put a thin veneer of
solidarity on what is often very stratified and very privileged
social relations.  Universities use sports events to divert
students from critical analyses of class room or funding
practices as do the various departments in academia.  Notre
Dame, Alabama, and Nebraska offer excellence in football to
redeem inferiority in academic pursuits.  The University of
Nevada Las Vegas, Oral Roberts University and Seton Hall have
excellent basketball teams to offset deficiencies in academic
disciplines.
     Some energy and extractive corporations sponsor nature
programs to divert attention away from polluting practices.  Some
companies hire famous persons to front for them to deflect
attention away from indictments or other scandal.  Some hire
token minority employees to defend against a larger racism.
     
     Individuals use promises, lies, deceptions and
dissimulations with which to divert and to deflect criticism. 
Politicians, to minimize their own small vices, use make believe
to create enemies and dangers against which all good citizens
must unite.  At times, members of minority groups claim
discrimination and prejudice to mask their own limitations. 
Magicians use assistants to divert an audience from a crucial
move.
     The uses of play and pretend for diversion away from more
serious moral enterprize are infinite in form and variety.  Some
of them are trivial and some are inimical to the human project. 
I will return to the more harmful in the section on the sociology
of fraud.
Underground Political Uses of Unreality.     Closely related to                                          
the use of make-believe as a haven and a refuge in an alienating
world is the use of make-believe and just pretend as a safe place
from which to mount an attack on seriously-taken social life.  
     One can write fiction in which the villains bear a close
resemblance to actually existing oppressors.  Children's stories
can serve as non-dangerous media to make political and/or moral
points.  "Hansel and Gretel" tell of terrible family conditions. 
"Snow White" and "Cinderella" are critiques of life from the
perspective of women especially young women.  "Gulliver's
Travels" makes mock of the British Crown.  
     "The Wizard of Oz" has a critique of the alienating
conditions of workers (The Tin Man) and farmers (The Strawman). 
Dorothy represents all those who still believe that a good
society is still possible.  The four winds of the tornado
represent the collective power of the people while the tornado
itself symbolizes social revolution after which life takes on
color and dimension.  The story also sets as basic human needs
love, courage, brains, and community.  The Emerald City is
Washington, D.C., while the Wizard is any humbug of a politician
who can only give back to the people what was alienated from them
in the first place...as the Good Witch from the North said to
Dorothy, You always had the power to go home.
     It is politically safe to satirize the powerful and the
brutal in "children's" literature, rhymes and chants.
     Every society must have the capacity to reflect upon its own
organization and to critically evaluate its operation in terms of
criteria linked to purely human values.  While sociologists,
economists and philosophers as well as historians sometimes claim
a monopoly over the production of an authentic self-knowledge of
a given society, they are not alone in this difficult but
necessary activity.  
     Joining and often leading people to an evaluation of its own
society are dramatists, novelists, artists, poets and comics. 
The role of the clown, the fool and the trickster in history has
always been as a safe social position from which to mock,
ridicule or embarrass the lord and the master.  It is safe
because it doesn't really "count" as real criticism since people
are only 'fooling around.'  But clowns have been known to die at
the hand of a master when they came to close to the truth.
     While a critical science seeks to offer a reasoned and
formal analysis of the failings and flaws, radical art offers a
more direct and humane view of a poorly designed social life
world.  A third partner in the critical enterprise is, of course,
prophetic religion.  If science embraces the reasoning capacity
of a society and religion its spirit of community, radical art is
the heart of a society expressing its joys, foolishness, its
pretenses and its raw humanity.  Radical art and prophetic
religion do not pretend to the reason of science "for the heart
has its reasons of which reason knows nought'
Therapeutic Uses of Make-believe and What If      Before he came
                                                  to the United
States, Jacob Moreno was part of a circle in Vienna which was
interested in the therapeutic uses of drama and theatre. (Peter
Lorre was also part of that circle).  Moreno focused his two
interests in psychiatry and in theatre to produce psychodrama and
socio-drama.  Imaging is a form of therapy in which one creates
an image of a body part (or the whole individual) as healing and
healthy.
     Socio-drama and psycho-drama are forms of theatre which
permit real people to make-believe that they take roles of other
real people.  This make believe crossing to live in another's
shoes enables each to gain insight on the distortions and
pathologies of those important relationships.  This role reversal
serves the hermeneutical interest in undistorted understanding at
the personal and interpersonal levels which parallels that of
praxical social science in producing the authentic self knowledge
of an entire society.  
     Such therapeutic uses of make-believe are widespread and
form the basis for an entire industry in group therapy, encounter
therapy, assertive training, and personal development.  Of use
primarily to middle class individuals who have some control over
their life, socio-drama leaves the larger structure of class
relations, poverty, crime, work and market untouched, just those
conditions which distress lower class families so much.
     In psychodrama, a husband and wife can pretend to change
roles and thus experience life differently for a moment.  The
husband appreciates how alienating are his power advantages  to
the wife; the wife can sense the petty rewards of male dominance. 
Children can develop themes and topics in another, "non-real"
role which expresses the anxieties and angers not permissible in
the role of a real "son" or a "daughter."  Employees can accept
the responsibility for expressing resentment and hurt at the
shabby treatment found in the daily routines of work if only in
make-believe ways.  Persons with serious emotional and cognitive
disorders can begin to call forth the terrible experiences which
haunt their dreams and cripple their lives.  Thus visible to the
person and the therapist, those experiences can be put into some
perspective...and perhaps, transcended.
     It is the special "non-real" character of these performances
which opens up the possibilities of self-disclosure, self-
understanding and well-placed anger.  Perhaps more integrated and
competent forms of self-directed action are then possible for the
emotionally disturbed person.  Again, this therapy is greatly
limited by the conditions of "real" life to which one must return
and must live out one's days but still such use of scripts,
roles, dramas and pretenses are useful tools.  One must remember
both social change and personal change are necessary for full
emancipation.  One without the other has only limited and
temporary benefit.
Freedom   Much is made in American politics of freedom.  The          
truth of the matter is that a society can allow very little scope
for personal freedom if it is to function as a socio-culture
complex.  The rules of language; the norms of behavior; the
dynamics of economic formations; the laws of the land all reduce
the scope of freedom to a much smaller domain than most of us
like to admit.
     One should be very careful about the effects of freedom on
other people, on the social process, on the welfare of people in
other places and upon the future.  However, freedom of thought is
most important to the human interest in change and renewal of the
Holy...of authentically social relationships.  The realm of make-
believe and just pretend is one arena in which the proportion
between freedom and necessity reverses.  If, in the realm of
seriously intended reality, the proportion should be 99-1 in
favor of conservation of existing social forms; then in the realm
of make-believe, the ratio might well be reversed to favor new
and 'unholy' ways of doing, ways of feeling, ways of thinking.  
     The spectacle of the ACLU defending the rights of the KKK to
talk about racial superiority becomes less offensive to the holy
notion of fellowship and solidarity when the KKK limits its
activity to ideas, suggestions, possibilities.  When the KKK
begins to shape emotions and actions of others in seriously
undertaken social activity, then there has been a boundary shift
and one might well justify repression in the name of the Holy.
     Non-real time, non-real space, non-real relationships, non-
real social runs can provide insights and experiences which leave
one breathless with surprise and delight without the
disappointment and tragedy which follows when failure ensues as
in real life.  So, one can see that make-believe and just pretend
are not to be taken lightly.  They are central to the human labor
of creating social life-worlds and in being human.  
THE SOCIOLOGY OF FRAUD   In all these social uses of make                       
believe, the world of seriously intended social reality is, one
way or another, preserved and reproduced.  While there are many
problems to some of the uses of make-believe, for the most part,
there is little in the way of systemic fraud involved.  What is
important is that persons move easily into the realm of magic and
make-believe, that they keep in mind the fictive character of
that play and that they ponder, on occasion, the possibilities of
such fantasies for the real world.  
     The traditional uses of make-believe and just for fun are
increasingly preempted by a whole cadre of professional
specialists who package make-believe and sell it as a commodity
to whomever has the cash for whatever private purpose to which
the buyer may put it.  I have set forth in an earlier series of
papers the ways in which these professionals create and sell
dramaturgical facsimiles of political agency, of product
excellence, of academic greatness and of economic coherence
(Young and Massey, 1977).     
	The use of social magic, make-believe and just-pretend
	in service to the Sociology of Fraud has become a major
	industry in politics, marketplace and sadly enough, Religion.
     American theatre and cinema, as well as its close cousin
television, reduces art to a commodity and severs it from the
critical enterprise.  Even in the absence of political terror,
theatre is made silent to the misery and fraud of everyday life. 
Social Science also is being transformed into a commodity and is
sold to the state or any other customer and thus loses its power
to critique an indecent society.  Only religion in its prophetic
mode is left alone to do the job of social revolution.  
     Contemporary American art forms give us little in the way of
situated self-knowledge.  The use of make-believe to celebrate
and to mediate loyalty too often overwhelms the critical self
knowledge essential to change and renewal.  Ownership of the
media by those who benefit from existing flows of wealth and
power blind them to the disadvantages which accrue to those who
do not own the media.  Rental of the media by multinational
corporations; their ads and the forms of pretend and not-for-real
they sponsor, deflect and defeat critical self understanding. 
Thus, we are mystified at the problems we encounter and too often
seek individual remedies in the way of self-development or self-
hate or move toward fascism as a more general solution.
     The larger history of theatre, of pageant, of ceremony and
of magic and make-believe have all been pointed at the sacred
tasks of creating distinctly human society and of constituting
anthropoid creatures as human beings.  However, from about the
time of Shakespeare, theatre, drama and make-believe has
progressively been converted into a commodity for sale to the
private party.  Prior to this time, theatre in Britain and Europe
primarily was used to celebrate and exalt royalty; to celebrate
and exhort a given religion; to celebrate and unite community.  
     Traveling troupes of actors, clowns and minstrels served
such functions going from medieval town and market putting on
morality plays, bawdy plays for court and clique; stealing,
hustling, conning and enlivening life generally.  Although money
was collected, the purchase of a seat at a play as a commodity
developed as an idea only slowly.  The notion of producing plays
as a mode of capital accumulation is a recent development.  The
costs of production were assumed to be borne by the nobility or
by the rising bourgeoisie but commodity relations in magic and
make believe, as such, are recent in historical terms.
     In Hamlet, Shakespeare had Hamlet use a theatrical troupe
for private intelligence: to verify Hamlet's suspicion of his
uncle's crime.  Since then theatre has been increasingly bent to
private as distinct from social purpose.  This commodity use of
theatre and make-believe was greatly increased as technical
developments become wedded to the fiscal needs of private
capital.  
     By the 1930's, cinematography, radio, sociology, psychology
and theatre all converged to create a new advertising and public
relations industry.  It is these industries which commodify the
production of social reality in politics, religion, education and
in economics.  Reality is, for these industries, a commodity to
be bought and sold to whomever has the cash.  It thus joins with
make-believe and just-pretend as a major industry.
Origins   Cinematography grew out early attempts of artists to
project images of nature or scenes from a town on a canvas in
order to copy them.  Sociology grew out of attempts by elites in
England, France and Germany to more fully understand their
subjects at home and abroad.  Radio grew out of the efforts of
money lenders and brokers to get rapid information about markets
in other cities and towns.  Computers were stimulated by military
and corporate interests in managing large data sets quickly and
accurately.
     Both advertising and public relations grow out of the
conflict and contradictions of capitalist production. 
Advertising helps dispose of the production that the employees of
a capitalist firm could not absorb.  Advertising was also used
to create new markets out of mass audiences in a cash economy. 
Advertising created whole layers of false needs and created the
dramaturgical impression of merit or of difference between goods
not significantly different from each other.  
     Public relations as an industry grew out of the many
antagonisms between workers and capitalists, capitalists and
customers, capitalists and residents of polluted cities,
capitalists and foreign industry, capitalists and foreign
citizens.  The manufacture of difference between products in the
land of make-believe is cheaper than in real time.  The
dramaturgical impression of good citizenship is more profitable
than quality, pollution control, or price reduction.
     Public relations and advertising now use radio, psychology,
social research, theatre, drama and television to create a make-
believe world in which workers are happy, products are effective
and safe, industry does not pollute, and fair value is given to
the consumer.  This industry is a giant enterprise employing
hundreds of thousands of the best writers, best actors, best
musicians, best directors, best cinematographers, best
psychologists, best researchers and best artists to package make-
believe as a market commodity and to sell it to any party wealthy
enough to pay the price.
     Dictators in Brazil, multinational corporations with no
national base, politicians in California, religious zealots in
South Carolina,  small businesses in Iowa, antiwar protestors in
New York, Mormon families in Utah as well as universities on the
make all buy make-believe and just pretend from a growing
industry.  
     Advertising as industry will sell any product, ennoble any
idea, redeem any wrong, enrich any activity, or endow any person
with honor.  Thus it pre-empts the drama of the Holy with the
drama of social fraud.  Advertising will wed itself to any cause,
will use any human anxiety, will exploit any conceivable human
weakness, will appropriate every scientific fact to its private
goals of deception, of motivation, and of management of
hostility.  Thus it pre-empts the therapeutic potential of magic
and make-believe to the profits needs of stock holders and office
incumbents.
     Truth, fact, validity, science or social principles have
only an incidental, instrumental place in the make-believe world
thus created.  Surveys, polls and samples are used when they are
helpful; discarded when not.  Make-believe and just-pretend are
taken into the world of seriously meant social reality to be used
falsely.  As a commodity, pretend and not-for-real enter into
"real" life and are sold to the highest bidder.  Mystification
and false consciousness are mass-produced along with beer, canned
goods, soap, and automobiles, politicians and corporations.
     The commodification of social reality processes deepens the
sense of cynicism; aborts the mystery of social life; betrays 
the human capacity for trust, belief and innocence; turns the
realm of make-believe into a hostile territory from which the
traveler returns much shaken and much confused about the mid-
line between that which is for-real and that which is just-
pretend.
     It is not that deception, disguise, fiction or falsehood
have never been a social problem before the industry came along. 
It is that now there is a whole industry organized to plan and
execute make-believe and just-pretend.  It is not that falsehoods
have never been a social problem before the industry came along. 
It is that now there is a multi-billion dollar industry and one
very good at what it does.  
     It is not that people lie, pretend to be something other
than what they are, that they dissemble or omit significant
facts.  What is of concern is that the capacity for make-believe,
pretend, what-if, just-for-fun, never-was, and could be are put
to private purpose hostile to the common interest, and that this
takes place in a gigantic industry each year growing larger, each
year absorbing onto itself more domains of life.  
          First the market place, then politics, now sports,
          education, religion, medicine, and science are absorbed
          in the fictive world of commercial advertising and
          public relations.
     To the extent that not-yet-true is part of a self-fulfilling
prophecy and that which is defined as real becomes real; to the
extent that the boundaries of social space are clearly visible
and there are no hidden regions, agendas, or privatized benefits
accruing at the expense of trusting others, then pretend and
deception can translate into surprise and delight.  
     However, trust, naivete, innocence and belief itself are
victim to the commodified world of make-believe oriented to
profit and class privilege.  Social life-worlds cannot exist
without innocence, faith, and things-taken-for-granted.  Such
commodity production of make-believe subverts the social process
itself.  
     The wondrous world of human being and the Drama of the Holy
is systematically eroded in important areas of life when the new
commodity dramaturgy abandons the theatre and is partnered with
politics, religion, science and marketplace.  When one goes to
the cinema or theatre one knows that it is only make-believe one
sees.  When one does not know one lives in a make-believe
politics, economics, or academia, the boundaries between reality
and rehearsal, between time-out and time-in, between seriously
intended action and just-fooling-around become blurred.
     We all live in a world which has real consequences for real
people some of which are very unpleasant.  In such circumstances,
it is the world that is insane and not people.  The proper term
is not schizophrenia but alienation--separation from the
knowledge process.
     The very structure of conceptual language is corrupted by
such deliberate, non-substantive use of words.  A chain store
claims that, in the purchase of items there is a substantial
expression of freedom, reduces freedom to triviality.  When a
feminine products corporation promises freedom to women, it
conflates between physical comfort on the one side and political
agency on the other.  A university presents itself as a "great
university" when its football team wins.  The use of electronics
media, Hollywood techniques, social surveys, and staged events
much akin to legitimate theatre takes a particularly virulent
turn in the political sphere.
     A president stages a "news conference" and labels right-wing
murderers who stage elections in El Salvador, Guatemala or
Honduras as "moderates" and "committed to freedom" while the
murder and mayhem sponsored overseas is masked as "collateral
damage."  In the false dramaturgy of elitist politics,
authoritarian states become "friendly states," while the
interests of multinational corporations become "national
interests."  U.S. Marines in Lebanon fight on the side of
Christian falangists and are called peace keepers.  Feudal
despots in the Middle East and tribal chiefs in Afghanistan are
"freedom fighters" while progressive forces everywhere are
recoded in this lexicon as "terrorists," "communists," and
"extremists.'  Words strain and break at the assaults.  The very
legitimacy of words is lost while symbolic interaction itself is
lost to the Drama of the Holy.
SOCIAL CRITICISM    The other half of make-believe and just                     
pretend can be used for authentic self knowledge; for social
criticism; for mutual understanding between those in hostile
contrast each to the other.  Jokes, tall stories, good humor,
comedy, film, song, and nursery rhyme, what if and just suppose
could be used to serve the human interest in change and renewal
of existing social relations.
     Every society must use magic and make-believe in the process
of producing and reproducing itself...and every society, in a
changing environment, must use magic and make-believe to
critique, to demystify, to explore, to innovate, and to
extrapolate to the future.  Thus is the human capacity to
anticipate and to adjust put in the service of ultra-stability
without loss of continuity and the utility of those social
practices which augment the human project.
     The emancipatory use of magic and make-believe is subsumed
by the generic label, Radical Art.  In another place, I have
discussed the dimensions of radical art.  Here, I will just
summarize:  in order for stories, film, drama, and social
research to serve the human interest in stable change and
progressive renewal, radical art must, 1) dramatize the
negativities of existing social relations; 2) offer visions of
alternative ways of organizing social life and, 3) empower and
encourage the transformations to that which-as-yet-does-not-
exist.
     In the history of human experience, there has been much
radical art.  The plays of Sophocles, the religious dramas of the
middle ages, the works of Shakespeare, the poetry of Donne and
Blake, the novels of Swift and Dumas, the nursery rhymes in
England, the operas and ballet of the 19th Century, the film of
social criticism in the 30's and the songs of social protest of
the 60's are a treasure trove of radical critique.
Historical Fiction  A particularly effective mode of social                     
criticism is historical fiction...a literary and cinematic device
in which the negativity of a social formation is dramatized in
order to expand the imagination of a people and to politicize a
social practice...to take it from the realm of the sacred and to
move it into the realm of the political.
Women's Issues and Make-believe    We can see the radical                                 
potential of cinema in the films of Sherry Lansing who uses it to
make visible the generic negativities of gender politics in
American life today.  Lansing has taken a historical incident,
dramatized it and put it into the consciousness of American
masses in ways that straight- forward news reporting does not.
     In Without a Trace, Ms. Lansing fictionalized a case in
which a child disappeared.  In Fatal Attraction, the sexual
adventure of a married man was dramatized.  In The Accused, a
gang rape was reconstructed to expand our understanding of how
gender politics works in barrooms, in the police station, in the
court house and in the news media.
     Lansing takes an episode from 'real life,' adds cinematic
techniques which generate the same extraordinary body chemistry
transformations used in the creation of the Holy and, thereby,
sensitizes her audiences to situations which are problems for
women.  
     Car chase scenes, acid thrown in one's face, brutal sexual
action, rabbits boiled alive, buddies in danger, and children
being subjected to threatening situations all change our body
chemistry; all vivify the situation; all insert us into a drama
from the perspective of the person being degraded by the existing
structures of social power.
     At one level, we know a car chase scene is carefully staged;
that the actors are experienced stunt artists; that they are not
really inside the exploding car; that the blood and twisted bones
are stage props...at one level of cognitive functioning we know
all this.  But the human ability to make-believe, to suspend
doubt, to accept the dynamics of an unreal situation, all
converge in a darkened theatre to give such incidents a reality
for us that mere broadcast news or articles in a newspaper
cannot.
     At the level of attention, understanding, and moral outrage,
we believe that the incidents on the screen are real...we accept
that there are women who get raped while decent people stand by
and do nothing; we believe that some people steal children and
use them for private purpose; we believe that some women are so
hurt by gender politics that they engage in the pretheoretical
politics of revenge and murder.  We believe that.  
     The ordinary structure of gender politics is held up to us
in vivid form and we are shown the negativities they have for the
human potential of women and men.  Lansing and other radical film
makers bring into question that which we have held to be sacred. 
We are, to some small degree, moved within the logics of our
morality to do something about it.    We are politicized.
     We can't become activated as moral agents by news stories. 
The structure of the news report is such that it tends to
depoliticize us...the story comes from outside the structures of
kin and friendship.  The emotional dimensions of moral outrage
are stripped away by the ethics and neutral language of news
reportage.  The excision of one such event from the larger data
of social life makes such rapes and murders seem to be single,
individual events.  The knowledge process is distorted.  The
manner in which such cases are reported gives the impression that
existing routines of police and courts are working to deal with
that which occurs.  News in its current format tends to
depoliticize us; film tends to repoliticize us.
               All three dimensions of human behavior: emotion,
               understanding, and actual behavior must be
               activated if existing social practices are to be
               desanctified and reexamined as prelude to creative
               and constructive change.
     The content of radical art, then, helps us see the
negativities of existing, cherished, sanctified ways of doing
social life.  But visions of what is possible in the way of
postmodern religion are also necessary.  
CONCLUSION     If we are to take the fiction of George Orwell              
seriously, we must study the process by which human knowledge in
public life is distorted.  In ordinary discourse, meaning and
intention grow out of commonly shared productive labor: planting,
harvesting, weaving, mending, feeding, loving, correcting,
planning and building.  The interaction-rich and information rich
matrix of interaction permitted little room for deception.  
     There remains, in all societies still, a large portion of
face-to-face social life where this undistorted knowledge process
is the dominant process.  In advanced monopoly capitalist
societies as in centrally controlled economies, the technical and
social bases for quite new knowledge processes have arisen.
     The knowledge process,  centering around language and
undistorted runs of symbolic interaction; depending upon trust
and acceptance of that which is not yet but soon will-be,
organized for intense and continuous interaction, open to all
relevant facts and to visible purposes, is the central, uniquely
human form of labor.  All other labor; planting, growing,
harvesting, storing, cooking, building, transporting, and healing
is necessary, primary but still preliminary to the human project.
  
     Food, shelter, drink and good health are equally necessary
to the snail and the human; to the sea creature, the farm animal
and the unreflective plant.  The human animal is the only
creature which can spin the lovely structures of kinship,
friendship, religion and science that comprise the heart of human
culture.  Technologies, techniques, technicians, and industries
which distort and expropriate the knowledge process to private
profit or elite purpose are an assault on a fundamental human
process.  Belief and faith is the province of religion, broadly
understood.  
     While there is much that is useful and much that is in
service to the human project offered by market dynamics, still
magic and make-believe belong to the drama of the Holy; the
conversion of that which is Holy into a market commodity is a
most serious subversion of the human project.
     Such an industry, engaged in falsity and fraud, must be
ruthlessly exposed.  Such industries must be relentlessly studied
and their partisan economies; their partisan politics made
visible.  Interaction-rich and information-rich knowledge
processes oriented to prosocial activity must displace the
privatized commodification of knowledge, else the human project
is endangered.  Make-believe and just-pretend are too important
to the Drama of the Holy and to the human projects above to be
left to the Hollywood entrepreneurs or Madison Avenue marketeers
seeking customers for make-believe and social magic.
     One should note and remember that the proper realm for
revolutionary, transforming social magic is politics.  The human
interest in prediction and social control argues that
institutional behavior should be principled...i.e., that court
rulings, economic rewards, job allocations as well as social
sanctions should be made in accord with visible rules; that
rationality in its technical meaning should prevail in
established social institutions. 
     But political life, informed by a parallel interest in
change and renewal, should use social magic in order to say, let
it be so that something that does not now exist; that can only
come into existence by discontinuous, qualitative change...will
be.  Such emancipatory proclamations such as: let there be equal
standing before the law; let it be so that there is equal pay for
equal work; let it be so that technology should advance the human
spirit rather than subvert it.  
     Discontinuous, acausal, parasodic, entirely new principles
of human behavior should arise in the public sphere rather than
in the private sector since there is so much opportunity for
social fraud and private advantage when the principles of social
life are set in secret...or when these principles are deemed to
be outside the purview of public discourse.
     The prosocial uses of make-believe should be fostered. 
Childhood socialization, social critique, surprise and delight,
therapy, and the various social myths which ground and give
purpose to a social life-world are legitimate uses of pretend and
once upon a time.  Management of hostility, increase in profit,
growth of market share, usurpation of the political process and
the false redemption of evil are not legitimate uses of this
knowledge activity.  The basic human right is participation in
the knowledge process.  The basic human wrong is to distort the
reality process by distorting communication and, thus, knowledge
of the social life-world in which we all must live out our days.
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